1. Introduction PSU (China) Consulting Co., Ltd. and its affiliates (“PSU,” “we,” “us,” or “our”) understand that your privacy is important. This Privacy Policy describes how we handle and protect your personal data when we collect it through our website (the “Site”), including our newsletter and career application process. We are committed to respecting your privacy and protecting your personal data in compliance with applicable regulations, including the EU’s General Data Protection Regulation (GDPR) and China’s Personal Information Protection Law (PIPL).

 

2. Data Controller PSU (China) Consulting Co., Ltd. is the data controller responsible for your personal data collected via this Site. If you have questions about this policy, you can contact us at any time.

• info@psuchina.com

 

3. How and Why We Use Your Personal Data We only collect personal data that is necessary for specific, defined purposes. Below we outline the data we collect and our legal basis for processing it.

 

Responding to Inquiries

 

• Purpose: To respond to your questions and provide information about our services when you contact us via our provided email addresses.
• Types of Data Collected: Your email address and any other personal data you choose to include in your correspondence.
• Legal Basis: Legitimate Interest (to respond to your direct inquiry).

 

Newsletter Communications

• Purpose: To send you news, articles, and insights about our services and the security landscape in China.
• Types of Data Collected: Email address.
  
• Legal Basis: Your Consent (provided when you subscribe). You may unsubscribe at any time using the link in every email.

 

Processing Job Applications

 

• Purpose: To review and consider applications for employment sent to our careers email address.
  
• Types of Data Collected: Any personal data you choose to include in your cover letter and CV.
  
• Legal Basis: Legitimate Interest (to assess candidates for potential employment).

 

Website Analytics & Security

 

• Purpose: To analyze user activity to monitor usage, fix errors, and improve the security and perfor- mance of our Site.20
  
• Types of Data Collected: Anonymized or aggregated data such as IP address and Browse patterns, collected via cookies.
  
• Legal Basis: Legitimate Interest (to maintain a functional and secure website). You can manage your cookie preferences via our cookie consent
  banner.

 

4. Data Security and Retention We implement appropriate technical and organizational security measures to protect your personal data against loss, misuse, or alteration. We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by our legal obligations.

 

5. Data Sharing and International Transfers We do not sell your personal data. We will only disclose your data to trusted third-party service providers (such as our website hosting provider) who are contractually obligated to protect it, or if we are required to do so by law. As an international firm, your data may be processed by our teams in China or Europe; we ensure that appropriate safeguards are in place for any such transfers.

 

6. Your Data Protection Rights Subject to applicable law, you have the right to:

• Request information about and access to the personal data we hold about you.
• Request that we correct any inaccurate personal data.
• Request that we delete your personal data.
• Object to or request a restriction of our processing of your personal data.
• Withdraw your consent for any data processing that is based on your consent.

 

To exercise any of these rights, please contact us at info@psuchina.com. We may take reasonable steps to verify your identity before acting on a request.

 

7. Changes to This Privacy Policy We may update this Privacy Policy from time to time. The latest version
will always be available on our website.